Jacob Morse
Building companies. Exploring ideas.
Dallas, TX Updated Dec 14, 2025
I'm the Managing Director of an experience transformation consulting firm based in Dallas. We help organizations rethink how they serve customers and employees—moving from research through strategy, design, and into working software.
Outside of work, I spend time reading and writing about Christian theology, philosophy, culture, and theoretical physics. I'm interested in ideas that matter: how we should live, what we can know, and why anything exists at all.
This site is a home base—a place to share links, notes, and occasional longer essays. High signal, low noise.
Now
Recent
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On the Limits of AI Reasoning
A thoughtful piece on what 'understanding' means and whether current AI systems have it.
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On Distraction
The problem isn't that we're bad at focusing. It's that we've built environments hostile to focus.
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John Maeda on Simplicity
Revisiting Maeda's 'Laws of Simplicity'—still relevant, perhaps more than ever.
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The Irreplaceable Local Church
No podcast, book club, or online community can replace the embodied gathering of believers.
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Information as Fundamental
Sean Carroll's conversation on whether information might be more fundamental than matter.
Essays
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Myth, Meaning, and Modernity
Why ancient stories still matter in a disenchanted age, and what we lose when we forget them.
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Discipleship in the Age of Distraction
The spiritual formation challenge of our time isn't persecution or intellectual doubt—it's the difficulty of sustained attention.
Themes
Experience Transformation
Research → Strategy → Design → Software. Helping organizations reinvent how they serve customers and employees.
AI & Product Exploration
Building with language models, exploring product possibilities, maintaining healthy skepticism about hype.
Theology & Philosophy
Christian orthodoxy, moral philosophy, the integration of faith and reason, discipleship in modernity.
Physics & Cosmology
The nature of reality, time, consciousness. Amateur enthusiasm for the deep questions.
Culture & Critique
Institutions, media, technology's effect on human flourishing. What we're losing, what we might recover.