About

Background

I'm Jacob Morse, a technology entrepreneur based in Dallas, Texas. I'm currently the Managing Director of an experience transformation consulting firm, where we help organizations fundamentally rethink how they serve customers and employees.

Our work spans the full arc from research to strategy to design to working software. I believe the best results come from tight integration across these disciplines—not from handing off between siloed teams, but from collaborative teams that can move fluidly between understanding problems and building solutions.

Before this, I built and sold a software company, worked in product roles at several startups, and studied computer science and philosophy. The combination of technical depth and liberal arts breadth has shaped how I approach problems.

Worldview

I'm a Christian in the historic, creedal tradition—meaning I hold to the faith articulated in the Nicene Creed and passed down through the centuries. This isn't a private preference but the lens through which I understand everything else: human dignity, moral obligation, the nature of reality, and what makes life meaningful.

I believe faith and reason are complementary, not opposed. The Christian intellectual tradition is extraordinarily rich, and I find it more compelling the more I explore alternatives. I'm not interested in culture war posturing, but I do think ideas matter and that some ideas are truer than others.

I try to hold strong convictions with appropriate humility—aware that I could be wrong, eager to learn, but not infinitely pliable. Civility in disagreement is a virtue; avoiding disagreement altogether is not.

Current Explorations

Lately I've been thinking about:

• AI and human agency — What does it mean to use these tools well? What are the risks of over-delegation? How do we preserve the skills and judgment that matter?
• Discipleship in modernity — What does serious Christian formation look like in a distracted, disenchanted age? How do we cultivate virtue when the ambient culture pulls the other direction?
• The metaphysics of information — Is information fundamental? What does physics tell us about the nature of reality? How do we make sense of consciousness?
• Institutional decay and renewal — Why are so many institutions failing? What does it take to build things that last? How do we avoid both cynical detachment and naive optimism?

This Site

I built this site as a simple home base—a place to share what I'm reading, thinking, and writing without relying on social platforms. It's intentionally minimal: no tracking, no comments, no algorithmic feed. Just words.

The Log is where I post links with brief commentary and occasional short notes. Essays are longer pieces that I've spent more time on. Both have RSS feeds if you prefer to subscribe.